1 Rothschild Boulevard is the product of the Habas Group’s extraordinary vision. The Group’s acquisition of the South Tel Aviv plot during the heart of the global economic crisis in the early 2000s raised eyebrows throughout the local real estate world. No one could have imagined that the project, built in one of the city’s less prominent neighborhoods, would become home to Israel’s elite in less than 10 years. No one, that is, with the exception of Habas.
Adjacent to the winding old lanes and charming homes of the picturesque and gentrified Neve Tzedek neighborhood, 1 Rothschild Boulevard is a truly one-of-a-kind project. Offering breathtaking views of the lively Tel Aviv metropolis to the north, east and south, and ancient Jaffa and the Mediterranean Sea to the west, the 32-floor glass and steel tower exudes the quiet chic of a unique masterpiece.
Comprised of 37 residential units averaging over 400 sqm in size, 1 Rothschild Boulevard reflects Habas Group’s unrivaled attention to detail – from the 12-meter-high lobby, through the elegantly designed hallways and elevators, to the cutting-edge fitness center. A 900-sqm outdoor pool and garden located on the building’s lower-level, seventh-floor rooftop, offers residents an intimate and tranquil refuge from the bustling surroundings. The 31,000-sqm building also features a six-level, 11,000-sqm underground parking facility, and an adjacent 3,000-sqm retail and office space with its distinctive, specially-made white Swiss glass fa?ade and box-like design.
Launched in 2007 and initially occupied in 2010, 1 Rothschild Boulevard has been a phenomenal success. Just a short stroll from Israel’s financial center, the building has attracted many members of Israel’s business, industrial and cultural elite, creating a true source of pride for Habas. Underscoring its unprecedented global sales success – nearly all units were acquired within a year of going on the market – the project has generated total sales of $220m. and profits of 32%-34%.
Maximizing its prime location, 1 Rothschild Boulevard is designed so that each apartment, ranging in size from 190 sqm to 1,200 sqm, is equipped with balconies and 3.15-meter floor-to-ceiling windows, enabling residents to take in the spectacular surroundings. The apartments’ exceptionally-high ceilings create an added dimension to their interior. And since the relatively wide apartments have no interior columns, owners are free to design their homes according to their utmost fantasies and dreams.