PROJECT OVERVIEW
Overlooking the historic Neve Tzedek neighborhood which served as the roots for the future City of Tel Aviv, Lieber is at the heart of the best location in town. With its 29 floors and approx.100 apartments, Lieber takes exclusivity, comfort and opulence to new heights. Residents will enjoy direct access to a planned pedestrian walkthrough to the “Ha’Tachana” center. Designed by two leading architectural firms – Yashar Architects and Gal Marom Architects, the ultra-modern tower is planned near Neve Tzedek, and is a unique opportunity to own a home in this desired Tel Aviv location.
A prestigious 28-storey tower near the picturesque Neve Zedek neighborhood, Built to the highest finishing standards and with great attention to finishing touches and interior detail. The tower features 105 apartments of various types: 4.5-room apartments, duplexes, and penthouses. Each unit has its own balcony overlooking the marvelous Tel Aviv skyline.
Aviv Lieber Tower
The Aviv Lieber Tower is situated at the crossing of Pines and HaMessilah streets, close to Tel Aviv’s Neve Zedek neighborhood. Clients of this project will benefit from the tower’s strategic location within the Neve Zedek district and from high accessibility, all just a short walk from cultural, touristic, and leisure centers, such as HaTachana (the New Station Compound), Rothschild Boulevard, the beach, Jaffa’s Noga Complex, and more, all found in the project’s vicinity.
History
The Lieber compound was home to Israel’s first chocolate, coffee, and candy factory. Two brands still sold today by Elite (now Strauss-Elite), who occupied the factory, are all-time favorites “Mekupelet” chocolate logs and “Bazooka” bubblegum.
The area – Neve Zedek
In the early ’90s, the Tel Aviv Municipality began implementing its gentrification plan for the Neve Zedek neighborhood. The preservation works breathed new life into the area, and Neve Zedek quickly became a trendy and desirable neighborhood, attracting locals and foreigners alike.